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Analytics tools

Google Cloud Run

In Server-side Tracking

Key facts

Category
Server-side Tracking
Starting price
$45 per month per server (Google estimate)
Tagging engine
Server-side Google Tag Manager
Hosting
Your own Google Cloud project
Data stored in
European Economic Area (EEA), United Kingdom, United States
Last updated
30 October 2026

From the vendor's own pages. How we research tools

About Google Cloud Run

Google Cloud Run is one of the ways Google documents for hosting a server-side Google Tag Manager (sGTM) container. You run the tagging server in your own Google Cloud project. Google LLC makes the software and the cloud; there is no separate vendor between you and the servers.

Google recommends at least 2 instances with 1 vCPU and 0.5 GB memory each, autoscaling up to 10, and estimates about $45 per month per server. You pay Google Cloud usage, plus logging and load balancer charges if you use them. A custom domain, a path on your own site, and multiple regions are supported.

Features such as a custom script loader, longer cookie lifetime and bot detection are not part of the setup. They need third-party templates or your own work. Data stays in the Google Cloud region you choose, which can be in the EU, UK or US.

Pros
  • You own the Google Cloud project and the data in it
  • Official Google setup guide, with automatic provisioning from Tag Manager
  • Custom domain on a subdomain or on a path of your own site
  • Runs in EU, UK and US regions, with multi-region setups possible
  • Works with any sGTM tag template
Cons
  • Google estimates about $45 per month per server, at least 2 servers recommended
  • Custom loader, cookie lifetime control and bot detection are not built in
  • Geo headers need load balancer configuration, which adds a per-request fee
  • Request logging can add charges above about 1 million requests per month
  • You set up, monitor and maintain the servers yourself

Software type

We classified Google Cloud Run as Server-side Tracking. In addition, Google Cloud Run is proprietary software.

Software details

Product of Google LLC

developers.google.com

Google Cloud Run Pricing

Production setup (Google recommended)

Google's recommended production setup on Cloud Run. Billed by Google Cloud, so the real cost depends on usage.

  • Minimum 2 instances, autoscaling up to 10
  • 1 vCPU and 0.5 GB memory per instance, CPU always allocated
  • Google expects 2 to 10 servers to handle 35 to 350 requests per second
  • Optional multi-region deployment behind a load balancer
  • About $450 per month at 10 servers (upper limit)

Price

About $45 per server per month (about $90 per month for 2 servers)

Preview server and local testing

A separate preview server enables the Tag Manager preview feature. Google also documents running the preview server locally with Docker.

  • Preview server runs as one instance
  • Needs an HTTPS URL
  • Can be run locally with Docker for testing
  • No cost stated for this setup in Google's pages

Price

Not published separately

*Additional taxes may apply depending on your country.

Billed by

Cloud Run servers (instances) per month, plus logging and load balancer charges

Support

Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.

Support options

Knowledge base

Knowledge Base

Platform

Tagging engine

Server-side Google Tag Manager

Product type

Self-hosted sGTM on Cloud Run in your own Google Cloud project

Destinations

Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.

Shop and CMS apps

Not documented

Account Security

Not documented

Hosting

Hosting

Your own Google Cloud project

Data Center Locations

  • European Economic Area (EEA)
  • United Kingdom
  • United States

Custom domain

Map a custom domain or subdomain to the tagging server

Same-origin serving

Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer

Uptime SLA

Not documented

Compliance

Not documented

Data quality features

Custom script loader

Not built in. Needs a third-party template or your own work

Cookie lifetime extension

Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work

Bot detection

Not built in. Needs a third-party template or your own work

Geo and device headers

Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies

Data enrichment

Not documented

Monitoring

Request logs

Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month

Monitoring and alerts

Not documented

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