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What is Enhanced Measurement in GA4? A short definition

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Enhanced Measurement in GA4 is a feature that automatically tracks a set of common user interactions on your website or app within Google Analytics 4 (GA4).

It eliminates the need for manual code implementation or configuration in Google Tag Manager for these specific events.

Here’s what Enhanced Measurement offers:

  • Pre-configured Events: It automatically tracks interactions like page views, scrolls, outbound clicks, and video engagement. This provides valuable data on user behavior without any additional setup.
  • Simplified Analytics Setup: Enhanced Measurement streamlines the initial setup process for GA4, allowing you to collect core user behavior data quickly and easily.
  • Reduced Reliance on Developers: By eliminating the need for manual code implementation for these basic events, Enhanced Measurement makes GA4 more accessible to users with less technical expertise.

However, it’s important to remember:

  • Limited Customization: While convenient, Enhanced Measurement offers a pre-defined set of events. For more specific tracking needs, you’ll still need to utilize custom events.
  • Potential Data Overload: If you have a complex website or app with numerous interactions, Enhanced Measurement might generate a large volume of data, requiring careful analysis to extract meaningful insights.

Overall, Enhanced Measurement in GA4 is a valuable tool for getting started with basic user behavior tracking in GA4 and is particularly beneficial for users who are new to the platform or have limited technical resources.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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