Default channel groupings are pre-defined sets of channels in Google Analytics 4 that are used to group together similar types of traffic sources.
These groupings are created based on common patterns in how people interact with websites, and they provide a convenient way to analyze and compare the performance of different traffic channels.
For example, the default channel grouping in Google Analytics 4 includes the following channels: organic search, direct, referral, social, email, and paid search.
These channels are used to group together traffic sources that have similar characteristics, such as the way users arrive at a website or the type of device they use.
Default channel groupings can be customized to fit the specific needs of your business.
