Knowledge base glossary

What are Default Channel Groupings? A short definition.

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Default channel groupings are pre-defined sets of channels in Google Analytics 4 that are used to group together similar types of traffic sources.

These groupings are created based on common patterns in how people interact with websites, and they provide a convenient way to analyze and compare the performance of different traffic channels.

For example, the default channel grouping in Google Analytics 4 includes the following channels: organic search, direct, referral, social, email, and paid search.

These channels are used to group together traffic sources that have similar characteristics, such as the way users arrive at a website or the type of device they use.

Default channel groupings can be customized to fit the specific needs of your business.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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