Ecommerce tracking in Google Analytics 4 (GA4) allows businesses to track and measure the sales and revenue generated from their ecommerce website or app.
With ecommerce tracking, businesses can see important metrics, such as the total number of transactions, the total revenue generated, and the average order value.
GA4 also provides detailed information about individual transactions, such as the products that were purchased, the quantity of each product, and the total price paid.
This information can help businesses understand their customers’ purchasing behavior and identify trends and patterns in their ecommerce data.
Google Tag Manager can be used to implement this type of tracking for GA4. Follow the blog of Simo Ahava for complete implementation.