Knowledge base glossary

What is a Referral exclusion list? A short definition.

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Referral exclusion lists are used in Google Analytics to exclude certain referral traffic from being included in your analytics data.

This can be useful if you have referral traffic from sources that you don’t want to include in your data, such as internal traffic from your own website, or traffic from third-party tools that you use for testing or development.

Adding a referral source to your referral exclusion list will prevent it from being included in your analytics data, allowing you to focus on the referral traffic that is most relevant to your business goals.

To create a referral exclusion list, you can go to the Admin section of Google Analytics and navigate to the Tracking Info settings for your property.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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