Knowledge base glossary

What is Measurement Protocol? A short definition.

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The Google Measurement Protocol is a tool that allows businesses to send data directly to Google Analytics, regardless of the type of data or the source of the data.

This means that businesses can use the Measurement Protocol to track and measure a wide range of user interactions, such as clicks on ads, page views on a website, or interactions with a mobile app.

The Measurement Protocol uses a simple HTTP request format that allows businesses to easily send data to Google Analytics, where it can be processed and analyzed to provide insights into user behavior and engagement.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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