Knowledge base glossary

What are Advertising Cookies? A short definition.

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Advertising cookies are small pieces of data that are stored on a user’s device and used to track online advertising and marketing efforts.

These cookies are often used to display targeted ads to users based on their interests and browsing habits.

Advertising cookies may be set by the website owner or by third-party advertising networks.

They may collect personal information, such as IP addresses and device identifiers, in order to track and target advertising.

Advertising cookies can be used to track a user’s online activity across multiple websites and devices in order to deliver targeted advertisements that are relevant to the user’s interests.

They can also be used to limit the number of times a user sees a particular advertisement and to measure the effectiveness of advertising campaigns.

You can check out what kind of cookies a website places by going to the developer tools in your browser. Check it out!

Frequently asked questions

Learn more about Advertising Cookies? Five common questions.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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