Advertising cookies are small pieces of data that are stored on a user’s device and used to track online advertising and marketing efforts.
These cookies are often used to display targeted ads to users based on their interests and browsing habits.
Advertising cookies may be set by the website owner or by third-party advertising networks.
They may collect personal information, such as IP addresses and device identifiers, in order to track and target advertising.
Advertising cookies can be used to track a user’s online activity across multiple websites and devices in order to deliver targeted advertisements that are relevant to the user’s interests.
They can also be used to limit the number of times a user sees a particular advertisement and to measure the effectiveness of advertising campaigns.
You can check out what kind of cookies a website places by going to the developer tools in your browser. Check it out!
Frequently asked questions
Learn more about Advertising Cookies? Five common questions.
Advertising cookies are used to track a user's browsing behavior and deliver targeted ads to the user based on their browsing history. This helps to increase the relevance and effectiveness of the ads that a user sees, which can lead to increased conversions and revenue for the advertiser.
Users can control Advertising Cookies by adjusting their browser settings to block or delete cookies, or by using tools such as browser plugins or browser settings to control the use of cookies. Some browsers also allow users to opt-out of third-party cookies specifically.
Advertising cookies have become controversial because they can be used to track a user's browsing behavior without their knowledge or consent. Additionally, users may be concerned about their data being shared or sold to third parties without their knowledge or consent.
Some countries have implemented data privacy regulations such as GDPR and CCPA that require websites to obtain consent for the use of Advertising Cookies. These regulations also give users more control over their data, including the right to access, correct, and delete it.
By Freek Kampen
Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!
Looking for more answers?
Check out our knowledge base for more terms like Advertising Cookies. Level up your knowledge with our articles on core concepts in web analytics.
Add a tool to your comparison list.You can add max 4 items.
Close
Get help
Send us a message
This website uses cookies to improve your experience, personalize content, to provide social media features and to analyze our website traffic. By continuing on this website you consent to the use of cookies.
Settings
Accept
Cookie Settings
Close
We want to be transparent about the data we collect and how we use it, so you can best exercise control over your personal data. For more information, please read our Privacy Policy.
We use this information to improve the experience of our site visitors. This includes improving search results, showing more relevant content and promotional materials, better communication, and improved site performance.
Functional
Functional cookies ensure that our website continues to work properly so that you will see the correct information on our website when you return.
Analytics
We use analytical cookies to see how often our website is visited and, for example, which pages work best for us.
Advertising
We use advertising cookies to measure the performance of our advertisements.