Knowledge base glossary

What are KPIs? A short definition.

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Key performance indicators, or KPIs, are quantitative metrics organizations use to track and analyze performance or progress toward business objectives.

It is common for organizations to monitor KPIs that they deem critical to their overall success. The metrics could consist of financial metrics, such as revenue or profit targets. Another KPI is customer growth rate, which measures the number of newly registered users. Operational measures may also be tracked, including supply-chain metrics such as time to delivery.

KPIs help a business understand its performance in the most critical areas of its success.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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