Site speed is a measure of how quickly a website loads and displays its content to users.
A faster site speed can improve user experience, increase engagement, and improve search engine rankings.
A slow site speed can cause users to become frustrated and leave the site, resulting in lost opportunities for engagement and revenue.
Factors that can affect site speed include the size and number of files on the site, the server response time, and the user’s internet connection.
Improving site speed typically involves optimizing images, minifying code, and using caching to reduce the amount of data that needs to be loaded.