Multivariate testing, also known as multivariate analysis or multivariate experimentation, is a statistical technique for testing multiple variables at the same time.
It is commonly used in marketing and other fields to determine the most effective combination of variables, such as the most effective headlines, images, and calls to action on a website.
Multivariate testing involves creating multiple versions of a webpage or other digital asset, each with a different combination of variables, and then measuring the performance of each version to determine which combination is the most effective. This can help website owners improve the user experience and drive more traffic to their site.
