Knowledge base glossary

What is Multivariate Testing? A short definition.

1 minute reading time

Multivariate testing, also known as multivariate analysis or multivariate experimentation, is a statistical technique for testing multiple variables at the same time.

It is commonly used in marketing and other fields to determine the most effective combination of variables, such as the most effective headlines, images, and calls to action on a website.

Multivariate testing involves creating multiple versions of a webpage or other digital asset, each with a different combination of variables, and then measuring the performance of each version to determine which combination is the most effective. This can help website owners improve the user experience and drive more traffic to their site.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

Looking for more answers?

Check out our knowledge base for more terms like Multivariate Testing. Level up your knowledge with our articles on core concepts in web analytics.

Continue learning
Compare list
Get help

Send us a message