Bounce rate or bounce rate is the percentage of visitors who have viewed only one page during their visit to a website, compared to the total number of visitors. They left the website after visiting the first page, without taking any further action. The entry page was therefore also the exit page.
A high bounce rate can theoretically mean that many visitors immediately find the information they were looking for. Usually, however, the opposite is the case. In search of higher conversion rates, it is important to keep the bounce rate as low as possible. This can be done, for example, by ensuring that visitors are presented with the right content and can easily navigate to related information.