Knowledge base glossary

What are Analytics Cookies? A short definition.

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Analytics cookies are small pieces of data that are stored on a user’s device and used to track and analyze website usage.

These cookies are often used to improve a website’s performance and provide a better user experience.

Analytics cookies do not typically collect personal information, but rather anonymous data about how a website is being used.

They may be set by the website owner or by third-party services.

Analytics cookies can be used to track website traffic, measure the effectiveness of advertising campaigns, and understand how users interact with a website.

They may be used to collect information about the pages a user visits, the links they click on, and the length of time they spend on a website.

This information is then used to understand how a website is being used and to identify areas for improvement.

You can see what kind of cookies a website places by going to the developer tools in your browser. Check it out!

Frequently asked questions

Learn more about Analytics Cookies? Five common questions.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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