Analytics cookies are small pieces of data that are stored on a user’s device and used to track and analyze website usage.
These cookies are often used to improve a website’s performance and provide a better user experience.
Analytics cookies do not typically collect personal information, but rather anonymous data about how a website is being used.
They may be set by the website owner or by third-party services.
Analytics cookies can be used to track website traffic, measure the effectiveness of advertising campaigns, and understand how users interact with a website.
They may be used to collect information about the pages a user visits, the links they click on, and the length of time they spend on a website.
This information is then used to understand how a website is being used and to identify areas for improvement.
You can see what kind of cookies a website places by going to the developer tools in your browser. Check it out!
Frequently asked questions
Learn more about Analytics Cookies? Five common questions.
Analytics Cookies can collect information such as pages visited, actions taken, time spent on the site, and website performance metrics.
Analytics Cookies are stored as small text files on the user's device, typically in the browser's cookie folder.
Analytics Cookies provide valuable insights into user behavior, website performance and effectiveness of marketing campaigns, enabling website owners to optimize their website and personalize user experience.
Analytics Cookies can be blocked by users who have enabled the 'Do Not Track' feature or who have installed browser plug-ins or extensions to prevent tracking. Additionally, users may also be concerned about their privacy.
To ensure compliance with laws and regulations, website owners should inform users about the use of Analytics Cookies, provide an opt-out option, and obtain explicit consent before storing Analytics Cookies on users' devices.
By Freek Kampen
Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!
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Check out our knowledge base for more terms like Analytics Cookies. Level up your knowledge with our articles on core concepts in web analytics.
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