Knowledge base glossary

What is an Identity graph? A short definition - NewMetrics

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An identity graph is a comprehensive digital database or framework that collates and interconnects multiple identifiers and attributes associated with an individual, entity, or device across various online and offline channels.

These identifiers may include email addresses, social media profiles, mobile numbers, cookies, and more. By establishing these connections, an identity graph allows businesses and organizations to create a holistic and unified view of a user’s or entity’s online presence and behavior.

This consolidated profile enhances the ability to deliver personalized experiences, marketing campaigns, and customer service, ultimately improving engagement and relevance in today’s data-driven, multi-channel ecosystem.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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