Knowledge base glossary

What is Customer Acquisition Cost (CAC)? A short definition.

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An organization’s Customer Acquisition Cost, or CAC, measures how much it spends to acquire new customers. The CAC is an important business metric, as it represents the total cost of sales and marketing efforts, as well as any property or equipment needed to convince a customer to make a purchase.

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By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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