Why Snapchat Ads Can Skew Your Bounce Rate in GA4
Snapchat, with its popularity among the younger demographic, is a powerful tool in a marketer’s arsenal. But while it offers an interactive way to reach potential customers, there’s a quirk…
Web analytics metrics are specific measurements used to track and analyze a website’s performance. These metrics can include the number of visitors to the site, the average time spent on the site, the bounce rate (the percentage of visitors who leave the site after viewing only one page), and the conversion rate (the percentage of visitors who take a desired action, such as making a purchase or filling out a form). Web analytics metrics can help businesses understand how their website is performing and identify areas for improvement.