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What are web analytics metrics & KPIs?

Web analytics metrics are specific measurements used to track and analyze a website’s performance. These metrics can include the number of visitors to the site, the average time spent on the site, the bounce rate (the percentage of visitors who leave the site after viewing only one page), and the conversion rate (the percentage of visitors who take a desired action, such as making a purchase or filling out a form). Web analytics metrics can help businesses understand how their website is performing and identify areas for improvement.

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