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What is Media Mix Modeling? A short definition - NewMetrics

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Media Mix Modeling (mMM) is a statistical analysis method used by businesses to assess the effectiveness and allocation of their advertising budget across various media channels.

It involves analyzing data from different marketing channels, such as TV, radio, digital, print, and social media, to determine how each channel contributes to overall sales and performance.

MMM helps businesses make informed decisions about where to invest their advertising dollars for maximum impact, enabling them to optimize their media strategy, improve ROI, and allocate resources more efficiently.

It’s a crucial tool in today’s multi-channel marketing landscape for data-driven decision-making and budget optimization.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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