Media Mix Modeling (mMM) is a statistical analysis method used by businesses to assess the effectiveness and allocation of their advertising budget across various media channels.
It involves analyzing data from different marketing channels, such as TV, radio, digital, print, and social media, to determine how each channel contributes to overall sales and performance.
MMM helps businesses make informed decisions about where to invest their advertising dollars for maximum impact, enabling them to optimize their media strategy, improve ROI, and allocate resources more efficiently.
It’s a crucial tool in today’s multi-channel marketing landscape for data-driven decision-making and budget optimization.
