Knowledge base glossary

What is an Exit Survey? A short definition.

1 minute reading time

An exit survey is the type of survey you show your visitors as they prepare to leave your website. If a visitor moves their mouse cursor upwards and towards their browser toolbar, the survey will appear. People usually leave your site at this point.

At that time, you can ask your visitors why they are leaving. It’s very valuable to get information about why people leave your website and why they didn’t complete your website’s goal or a page-specific goal.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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