Knowledge base glossary

What is "Not Set"? A short definition.

1 minute reading time

The term ‘Not set’ is used with organic keywords to indicate that the data that should have been there has been lost. It may be due to a technical error or security.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

Looking for more answers?

Check out our knowledge base for more terms like Not set. Level up your knowledge with our articles on core concepts in web analytics.

Continue learning
Compare list
Close
Get help

Send us a message