Knowledge base glossary

What is "Not Set"? A short definition.

1 minute reading time

The term ‘Not set’ is used with organic keywords to indicate that the data that should have been there has been lost. It may be due to a technical error or security.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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