Knowledge base glossary

What are Objectives & Key Results (OKR)? A short definition.

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Objectives and Key Results is a management strategy for setting business objectives and measurable outcomes. It relies on setting, tracking, and re-evaluating goals paired with measurable results.

OKRs establish key results metrics for the business and set qualitative objectives. Often used for quarterly planning, they can be set up for shorter or longer periods. With these common, measurable objectives, all employees are on the same page while moving toward a common goal. For optimal organizational alignment, these objectives need to be reviewed and adjusted regularly.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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