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What is a Marketing Mix Modeling? A short definition - NewMetrics

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Marketing Mix Modeling (MMM) is a statistical analysis technique used by businesses to evaluate and optimize their marketing strategies.

It involves analyzing various elements of the marketing mix, such as product pricing, advertising spend, distribution channels, and promotions, to determine their impact on sales and overall business performance.

By quantifying the effectiveness of each element and their interplay, MMM helps businesses allocate their marketing budget more efficiently, identify opportunities for growth, and make data-driven decisions to maximize ROI.

It’s a valuable tool for assessing the impact of marketing efforts and optimizing strategies to achieve better results in a competitive marketplace.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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