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What are Data Thresholds? A short definition.

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If data is missing in a report or exploration, Google Analytics may have applied a data threshold. Data thresholds are applied to prevent someone viewing a report or using an exploration from inferring the identity of individual users based on demographics, interests, or other signals in the data.

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By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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