Web analytics is the process of analyzing and reporting on data collected from a website in order to understand how the site is being used and how it can be improved.
This includes tracking things like the number of visitors to a site, the pages they visit, how long they stay on each page, and other metrics that can help website owners understand how their site is being used and how they can improve it.
Web analytics can help website owners make data-driven decisions about how to optimize their site and improve the user experience. It is an important tool for any business or organization that has a website.
