Knowledge base glossary

What is a data warehouse? A short definition - NewMetrics

1 minute reading time

A data warehouse is a central repository for structured data collected from various sources.

The purpose of a data warehouse is to support business decisions through analysis of historical data and trending of data over time.

For example, a retail company can collect data about sales, customer data and inventory data and store it in a data warehouse. This allows them to analyze trends and patterns, such as the effect of certain marketing campaigns on sales figures.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

Looking for more answers?

Check out our knowledge base for more terms like Data Warehouse. Level up your knowledge with our articles on core concepts in web analytics.

Continue learning
Compare list
Get help

Send us a message