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What is a data warehouse? A short definition - NewMetrics

In Data Analytics 101
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A data warehouse is a central repository for structured data collected from various sources.

The purpose of a data warehouse is to support business decisions through analysis of historical data and trending of data over time.

For example, a retail company can collect data about sales, customer data and inventory data and store it in a data warehouse. This allows them to analyze trends and patterns, such as the effect of certain marketing campaigns on sales figures.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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