Knowledge base glossary

What is Net Promoter Score (NPS)? A short definition.

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A Net Promoter Score (NPS) measures customer loyalty, satisfaction, and enthusiasm for a company by asking customers: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Businesses can increase customer loyalty by improving their service, customer support, delivery, etc.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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