A customer data platform (CDP) is a software platform that collects, integrates, and manages customer data from multiple sources in real time.
A CDP is designed to provide a single, comprehensive view of each customer, including their behavior, preferences, and interactions with a business.
This information can then be used by businesses to personalize their marketing, improve the customer experience, and drive growth.
CDPs are increasingly being used by businesses to manage their customer data and gain a competitive advantage in the marketplace.
They offer a number of benefits, including the ability to collect and manage customer data from multiple sources, improve data quality, and provide real-time insights into customer behavior.