Knowledge base glossary

What is a Customer Data Platform (CDP)? A short definition.

1 minute reading time

A customer data platform (CDP) is a software platform that collects, integrates, and manages customer data from multiple sources in real time.

A CDP is designed to provide a single, comprehensive view of each customer, including their behavior, preferences, and interactions with a business.

This information can then be used by businesses to personalize their marketing, improve the customer experience, and drive growth.

CDPs are increasingly being used by businesses to manage their customer data and gain a competitive advantage in the marketplace.

They offer a number of benefits, including the ability to collect and manage customer data from multiple sources, improve data quality, and provide real-time insights into customer behavior.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

Looking for more answers?

Check out our knowledge base for more terms like Customer Data Platform. Level up your knowledge with our articles on core concepts in web analytics.

Continue learning
Compare list
Get help

Send us a message