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What is Churn? A short definition.

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Churn refers to the number of customers who stop using a product. If the product is sold using a subscription model, it can be measured by actual usage or failure to renew. In most cases, the churn rate is evaluated on a monthly, quarterly, or annual basis.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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