Knowledge base glossary

What is Churn? A short definition.

1 minute reading time

Churn refers to the number of customers who stop using a product. If the product is sold using a subscription model, it can be measured by actual usage or failure to renew. In most cases, the churn rate is evaluated on a monthly, quarterly, or annual basis.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

Looking for more answers?

Check out our knowledge base for more terms like Churn. Level up your knowledge with our articles on core concepts in web analytics.

Continue learning
Compare list
Get help

Send us a message