Knowledge base glossary

What is "Not Provided"? A short definition.

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When a user is logged in to his Google account, the search terms of this user are not displayed in Google Analytics. Even if a user is logged in to one of Google’s other tools (Google+, Analytics, Webmaster Tools), the search behavior is not recorded. This logged-in visitor uses the Google search function via a secure connection (HTTPS). You will therefore not see the search term for logged-in visitors. Instead, it says “not provided”.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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