Knowledge base glossary

What is Touchpoint? A short definition.

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A touchpoint is every moment a user interacts with your company, brand, or organization. The term touchpoint mainly comes up when going through the customer journey. A consumer/user can come into contact with your company in various ways. You can think of the following types of channels: a website, social media platforms, or cross-selling websites. In principle, touchpoints are exactly what the customer journey consists of. The customer journey is about the ways in which a customer comes to your company.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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