Knowledge base glossary

What is a Lookback Window? A short definition.

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The lookback window allows you to control the amount of historical data used for attribution. For example, a lookback window of 30 days will include touchpoints up to 30 days before the conversion occurred. Any touchpoints outside the lookback window won’t be included in the report.

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By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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