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What is a Lookback Window? A short definition.

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The lookback window allows you to control the amount of historical data used for attribution. For example, a lookback window of 30 days will include touchpoints up to 30 days before the conversion occurred. Any touchpoints outside the lookback window won’t be included in the report.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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