Knowledge base glossary

What is MRR? A short definition.

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Monthly recurring revenue (MRR) is a calculation of revenue generation by month. It is considered the “holy grail metric” by many Software-as-a-Service companies because it provides an accurate picture of the company’s income health. A more detailed analysis of monthly recurring revenue is possible by segmenting it into new business MRR, expansion MRR, and churned MRR.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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