FullstoryFree
Permanent free plan, no credit card required.
- 30,000 sessions per month
- Up to 10 users
- 12 months retention
- Session replay, basic analytics and debugging tools
- 5,000 server-side events per month
Price
Free
Fullstory
In UX Analytics
About Fullstory
Fullstory is a digital experience analytics platform from Fullstory, Inc. It records user sessions and combines session replay with funnels, journey maps, segments and dashboards. Mobile apps are covered by a paid add-on.
The StoryAI add-on offers AI-generated insights. Anywhere syncs behavioural data to BigQuery, Redshift or Snowflake, and the Guides and Surveys add-on collects in-product feedback and runs A/B experiments.
FullstoryFree is a permanent plan with 30,000 sessions per month, 10 seats and 12 months of retention, and no credit card is needed. It excludes dashboards, mobile and StoryAI. Business, Advanced and Enterprise plans have no published prices. Accounts run on Google Cloud in the US by default, or in an EU data center if chosen at signup.
Pros
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Software type
We classified Fullstory as UX Analytics. In addition, Fullstory is proprietary software.
Software details
Fullstory Pricing
Business
Deep product analytics and qualitative insights.
- Dashboards
- Request pricing and demo
Price
On request
Advanced
Discover trends, plan roadmaps and improve funnels at scale.
- Alerts and retention analysis
- Request pricing and demo
Price
On request
Enterprise
For data science and analytics teams.
- SAML SSO
- Architect and Explorer roles
- Request pricing and demo
Price
On request
*Additional taxes may apply depending on your country.
Support
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support options
Account Management
Trackable Items
sites or apps
User Seats
10 on FullstoryFree, paid plans not published
User Roles
Admin, Architect, Standard, Explorer, Guest
Account Security
- Single Sign-on
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
Data Ownership
You
Data Freshness
Data Retention
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Browser and Server APIs, Segment and Tealium integrations
Data Export
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
Cookieless
Capture needs the first-party fs_uid cookie
Platform
Open Source
Self-hosting Available
Hosted by Fullstory on Google Cloud
API Access
Browser, Server and Mobile APIs
AI Features
StoryAI and Fullstory MCP; StoryAI is a paid add-on
Alerts & Automation
Custom Alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Integrations
26 listed in the partner directory, plus Google Tag Manager and API
Reporting
Trend Reporting
Metric trends
Device Reporting
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Journey maps, page flows
Segmentation
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience features
Heatmaps
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
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