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Adobe Analytics Alternatives 2026

Adobe Analytics is one of 17 web analytics tools on New Metrics. Below are the 10 most used, ordered by how many websites use them, with the facts that usually decide the choice.

Why people look for an alternative to Adobe Analytics

  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

The weaknesses we list on the Adobe Analytics profile.

  1. 1.Google Analytics 4

    8,053,072 sites

    A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United Kingdom, United States
    Cookieless
    No
    Open source
    No

    Google Analytics 4 profileAdobe Analytics vs Google Analytics 4Website ↗

  2. 2.Cloudflare Analytics

    2,063,597 sites

    Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

    Hosting
    Private Cloud
    Data stored in
    European Economic Area (EEA), United Kingdom, United States
    Cookieless
    Yes
    Open source
    No

    Cloudflare Analytics profileCompare with Adobe AnalyticsWebsite ↗

  3. 3.Snowplow Analytics

    392,775 sites

    Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

    Starting price
    Free plan
    Hosting
    Public Cloud, Private Cloud
    Data stored in
    United Kingdom
    Cookieless
    No

    Snowplow Analytics profileCompare with Adobe AnalyticsWebsite ↗

  4. 4.Matomo Analytics

    331,736 sites

    A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

    Starting price
    Free plan
    Hosting
    Public Cloud, On-Premise
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Matomo Analytics profileCompare with Adobe AnalyticsWebsite ↗

  5. 5.Plausible Analytics

    85,363 sites

    Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

    Starting price
    $9 p/m
    Hosting
    Public Cloud, On-Premise
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Plausible Analytics profileCompare with Adobe AnalyticsWebsite ↗

  6. 6.Umami

    56,856 sites

    An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

    Hosting
    Public Cloud, On-Premise
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Umami profileCompare with Adobe AnalyticsWebsite ↗

  7. 7.Statcounter

    34,029 sites

    A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA)
    Cookieless
    No
    Open source
    No

    Statcounter profileCompare with Adobe AnalyticsWebsite ↗

  8. 8.Fathom Analytics

    13,148 sites

    Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

    Starting price
    $15 p/m
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    Yes
    Open source
    No

    Fathom Analytics profileCompare with Adobe AnalyticsWebsite ↗

  9. 9.Clicky

    11,796 sites

    Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    United States
    Cookieless
    Yes
    Open source
    No

    Clicky profileCompare with Adobe AnalyticsWebsite ↗

  10. 10.Piwik PRO

    11,583 sites

    A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

    Starting price
    €35 per month
    Hosting
    Public Cloud, Private Cloud, On-Premise
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    Yes
    Open source
    No

    Piwik PRO profileCompare with Adobe AnalyticsWebsite ↗

Data from each vendor's own pages; site counts from the HTTP Archive crawl (October 2026). How we compare tools. Not sure yet? Take the quiz for a personal top 4.

Looking for more answers?

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