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Summary
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited integration capabilities
Pricing information
Starting Price
Free | Free |
Growth | $25+ p/m |
Enterprise | On req. |
Hobby | $5 / mo |
Freelancer | $15 / mo |
Startup | $59 / mo |
Enterprise | $110 / mo |
Free trial period
Free plan
14 days
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
Mixpanel
You
Data Freshness
Data Retention
Unsampled Data
Swetrix does not sample data
Data Import
Via one-off script or Ingestion API
Data Export
Via raw data export API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Hourly, daily, or weekly base on event threshold
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Same as custom alerts
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Dimensions
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Combine events into a custom event
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Directly on the linechart in Insights
Soon to be released
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
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