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Compare Analytics Tools
Summary
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited integration capabilities
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
14 days
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
Google Analytics 4
You
Data Freshness
Data Retention
Unsampled Data
Explorations might use sampled data
Swetrix does not sample data
Data Import
Import cost, offline or user/client ID data
Data Export
With sheets, BigQuery or API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Custom insights, in interface or via email
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Recurring shared reporting
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS and more
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Dimensions
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
25 parameters per event
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
GA4 doesn't have annotation options
Soon to be released
Support
Support description
Support is available via chat and the support center.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
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