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Summary
Pros
- An easy Intuitive interface
- Great landingpage customization features
- Good WYSIWYG editor
- Responsive support
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Comes with a learning curve
- Steep pricing
- Sampled site data
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
Free trial period
30 days
30 days
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
VWO
You
Data Freshness
Data Retention
Unsampled Data
Data Import
Import GA data & goals with API
via API or manual from Google Universal Analytics
Data Export
As CSV or to Datawarehouse
via API or CSV
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Email alerts on all account activities
Email Reports
Email all test reports
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
User Flow Reporting
Entry and exit pages
Segmentation
Extensive filtering by any metric
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Heatmap, clickmap, scroll map, click area, element list
Session Recordings
Adjustable speed, skip pauzes, mouse trails & clicks
A/B Testing
Make easy adjustments with WYSIWYG editor
User Feedback
Rating, NPS, checkbox, dropdown, textbox, radio button, multi-select
Customizability
Custom Dimensions
As part of custom events
Custom Metrics
Custom Reports
Custom Events
Unlimited & called My Events
With additional metadata fields (key-value pairs).
Annotations
Support
Support description
VWO offers support via phone, email, live chat and with a knowledge base.
Email support, public Discord server
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