✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Visit website ↗
Visit website ↗
Visit website ↗
Rating
5/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Integrations
  • Branding method
  • No data import
  • Short free trial
  • Limited features
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
Free trial period
21 days
30 days
30 days

Account Management

Trackable Items
30
50
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Data Freshness
15 minutes or more
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Google Analytics importer
Import from Plausible, Fathom or Google Analytics
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
One-click CSV export
via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Matomo offers cookieless tracking.
Fathom is cookieless by default.
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Basic funnel reporting
Analyze Funnels
User Flow Reporting
With flexible Sankey chart
Entry and exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Instant filters on any data point
Extensive filtering by any metric
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
By means of custom events
Possible with custom events and goals

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
5-15 for each scope and can't delete them
As part of custom events
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Can include: name, ID & value
With additional metadata fields (key-value pairs).
Annotations
On any graph or via API

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
Visit website ↗
Visit website ↗
Visit website ↗
Add a tool

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base