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Summary
Pros
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Zero-cookies and lightweight mode
- Privacy-friendly
- Easy-to-use
- Heatmaps and session recordings
- Free plan
Cons
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- No open-source
- Limited report customization
Pricing information
Starting Price
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
Adobe Analytics
You
Data Freshness
Data Retention
Unsampled Data
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Data Export
Through data feeds, a data warehouse or FTP and SFTP
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Via e-mail or SMS
Email Reports
Flexible scheduled reporting
Weekly
Reporting
Trend Reporting
Every week you will recive a traffic report comparative vs. the week before
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Heatmaps, scroll, mousehover
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Dimensions
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Overtracking offers support via email and knowledge base. Their support options are being developed at the moment
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