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Compare Analytics Tools
Summary
Pros
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Out-of-the-box analytics and reporting
- Account and AMB analytics
- Unlimited free company enrichment
- Session recordings
- User segmentation
- Advanced attribution
Cons
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited custom reports
- Fairly limited free plan
Pricing information
Starting Price
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
Adobe Analytics
Flywheel
Data Freshness
Data Retention
Unsampled Data
Some Audience Manager reports display results sampled data
Flywheel does not sample data
Data Import
Though data sources, API or data connectors
via API or CSV
Data Export
Through data feeds, a data warehouse or FTP and SFTP
via API or CSV
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Via e-mail or SMS
Daily, weekly, or monthly
Email Reports
Flexible scheduled reporting
Daily, weekly, or monthly
Reporting
Trend Reporting
Account activity, user activity, website activity, product activity, product activation, custom milestones and goals
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, browser, location, IP address, screen size
Funnel Reporting
Bar chart funnel report
Prebuilt activation and retention funnels
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Advanced segments with Segment builder & Segment manager
Segment users by any company, user, product activity, or marketing activity metrics
Cohort Reports
Churn, rolling & latency tables
Product and marketing analytics for any user segment
Retention Reporting
Retention cohort report
Proprietary pacing algorithm to determine retention
Attribution Reporting
Apply to metrics, breakdowns or compare models
Attribute product events to marketing tactics, or choose any event-based goal
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
Session recordings with no sampling, including filters for all recordings
A/B Testing
User Feedback
Customizability
Custom Dimensions
Custom Metrics
Unlimited calculated metrics
Track any custom metric
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
Track any custom event
Annotations
Available in Workspace
Support
Support description
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Flywheel offers support via Email, chat and Slack.
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