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Summary
Pros
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to understand interface
- Good support options
- Generous amount of monthly events in free plan
Cons
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Quite steep pricing tiers
Pricing information
Starting Price
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Growth | $119 p/m |
| Enterprise | On req. |
Free trial period
Free plan
14 days
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
Adobe Analytics
Indicative
Data Freshness
Data Retention
Unsampled Data
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Data Export
Through data feeds, a data warehouse or FTP and SFTP
CSV or User exports
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Via e-mail or SMS
Email Reports
Flexible scheduled reporting
Daily, weekly, monthly by day, or monthly by date
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
Unique multipath funnel with breakouts, or optional steps
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Advanced Sankey charts
Segmentation
Advanced segments with Segment builder & Segment manager
Compare event level data with user level data
Cohort Reports
Churn, rolling & latency tables
Analyse first-time and recurring behaviour
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
UTM and referrer attribution
Ecommerce Reporting
Very flexible ecommerce reporting
Unify online and offline shopping data
User Experience Features
Heatmaps
Called activity map
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Dimensions
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom dashboards and Bookmarks
Custom Events
Up to 1.000 success events
Custom & joined events
Annotations
Available in Workspace
Support
Support description
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Indicative offers support by phone, email, a ticketing system and an extensive knowledge base.
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