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Summary
Pros
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Open Source | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
You
Adobe Analytics
Data Freshness
Data Retention
Unsampled Data
Some Audience Manager reports display results sampled data
Data Import
by means of an API
Though data sources, API or data connectors
Data Export
by means of an API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Via e-mail or SMS
Email Reports
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Dimensions
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
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