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Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
Cons
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots

Pricing information

Starting Price
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
30 days

Account Management

Trackable Items
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • Not applicable
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Crazy Egg
Data Freshness
Realtime
Realtime
Data Retention
Unlimited
Between 3 & 24 months depending on the plan
Data Sampling
Data Import
by means of the REST API
Data Export
by means of the REST API
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Email Reports
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
See which device the user used
Funnel Reporting
User Flow Reporting
Segmentation
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
By means of referral tracking
Ecommerce Reporting

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Domstream
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Annotations

Support

Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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