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Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
Cons
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server

Pricing information

Starting Price
Free trial period
Free plan

Account Management

Trackable Items
Unlimited
User Seats
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • Not applicable
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Data Freshness
Realtime
Data Retention
Unlimited
Data Sampling
Data Import
by means of the REST API
Data Export
by means of the REST API
Compliance
  • GDPR
  • CCPA
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.

Alerts & Automation

Custom Alerts
Email Reports

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
User Flow Reporting
Segmentation
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
Domstream
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Annotations

Support

Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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