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Rating

5/5

4/5

Summary

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

Pros

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Company insights
Session Recordings
Geographic results
CRM integration

Cons

No progressive payment plan
Ecommerce reporting can be improved

Limited reporting features
Limited integrations

Limited features
Specific use-case
Not very customizable
Quite steep pricing

Pricing information

Starting Price

Core - 500k	€35 p/m
Enterprise	€366 p/m

Clarity

Free

Starter	€69+ p/m
Scale	€159+ p/m
Pro	€359+ p/m
5.000+ company ID's	On req.

Free trial period

Free plan

14 days

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

Unlimited

User Seats

Unlimited

3 to unlimited, by plan

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Microsoft Clarity

Leadinfo

Data Freshness

30 min

Realtime

Data Retention

Up to 25 months

13 months

30 days

Data Sampling

By default Piwik does not sample data

Data Import

Import cost data, search keywords, user/client ID and audience data

Used for bulk tagging leads

Data Export

As CSV, XML, JSON, or via an API

Elaborate lead export in CSV or for Linkedin

Compliance

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA
ePrivacy

GDPR
CCPA

Cookieless

Piwik features a cookieless tracking option

Clarity uses first-party cookies

Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Alerts & Automation

Custom Alerts

Email alerts based on thresholds

Email Reports

Daily, weekly or monthly reports

Daily, weekly or monthly lead overview

Reporting

Trend Reporting

Analyse your peak hours

Device Reporting

Device type, browser & OS widgets

Funnel Reporting

Detailed funnel report up to 5 steps

User Flow Reporting

Standard, transition & reverse Sankey charts

Segmentation

Unlimited segments

Filter leads by country, channel or page

Cohort Reports

Retention Reporting

Customer loyalty eCommerce report

Attribution Reporting

Multi-channel attribution with 98% accuracy

Simple referral metrics

Simple referral widget

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

Create an overlay with the site inspector Chrome extension

Click, scroll & area heatmaps

Session Recordings

Filter by actions, duration, pages & device

Included from the Scale plan

A/B Testing

User Feedback

Customizability

Custom Properties

200 slots for each scope and they can't be removed

Define your own labels

Custom Metrics

Also called Calculated metrics

Custom Reports

Custom Events

Include category, action, and optionally name and value

Define triggers to label a lead or send them to CRM

Annotations

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Support is available via chat, email and the support center.

Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community