Rating
5/5
Summary
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Easy to understand interface
  • Good support options
  • Generous amount of monthly events in free plan
Cons
  • Integrations
  • Branding method
  • Quite steep pricing tiers

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
Growth$119 p/m
EnterpriseOn req.
Free trial period
21 days
14 days

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
You
Indicative
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
Data Import
Import search keywords or import GA reports
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
CSV or User exports
Compliance
Cookieless
Matomo offers cookieless tracking.
Indicative uses first-party cookies

Alerts & Automation

Uptime Monitoring
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly, monthly by day, or monthly by date

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
Unique multipath funnel with breakouts, or optional steps
User Flow Reporting
With flexible Sankey chart
Advanced Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Compare event level data with user level data
Cohort Reports
Analyse and segment by cohort
Analyse first-time and recurring behaviour
Retention Reporting
Attribution Reporting
Model comparison report
UTM and referrer attribution
Ecommerce Reporting
Unify online and offline shopping data

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
User Feedback

Customizability

Custom Dimensions
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom dashboards and Bookmarks
Custom Events
Custom & joined events
Annotations
On any graph or via API

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Indicative offers support by phone, email, a ticketing system and an extensive knowledge base.
Support Options

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