Rating
5/5
Summary
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
Cons
  • Integrations
  • Branding method
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
50 company ID's€50 p/m
500 company ID's€179 p/m
1.000 company ID's€339 p/m
2.000 company ID's€549 p/m
5.000 company ID's€799 p/m
5.000+ company ID'sOn req.
Free trial period
21 days
14 days

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
You
Leadinfo
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
Data Import
Import search keywords or import GA reports
Used for bulk tagging leads
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Elaborate lead export in CSV or for Linkedin
Compliance
Cookieless
Matomo offers cookieless tracking.
Leadinfo does not use cookies

Alerts & Automation

Uptime Monitoring
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly lead overview

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Filter leads by country, channel or page
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral widget
Ecommerce Reporting

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Available as add-on
A/B Testing
User Feedback

Customizability

Custom Dimensions
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Define triggers to label a lead or send them to CRM
Annotations
On any graph or via API

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Leadinfo has extensive support options consisting of phone, email, chat, and a knowledge base.
Support Options

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