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Summary
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Integrations
- Branding method
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | Free |
| Plus | €39 p/m |
| Business | €99 p/m |
| Scale | On req. |
Free trial period
21 days
Free plan
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
You
Hotjar
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
Data Import
Import search keywords or import GA reports
Send user data to Hotjar to enhance analysis
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Basic funnel reporting
Discover why users drop off
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Dimensions
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Track and filter sessions & heatmaps
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
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