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Summary
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
Cons
- Integrations
- Branding method
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Starter | Free |
| Growth | On req. |
| Enterprise | On req. |
Free trial period
21 days
Free plan
Account Management
Trackable Items
User Seats
Account Security
Data Processing
Data Center Locations
Software Hosting
Data Ownership
You
You
Data Freshness
Data Retention
Unsampled Data
Matomo doesn’t use data sampling
Data Import
Import search keywords or import GA reports
Via SDK, API, GCS, AWS & more
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
To GCS, BigQuery, Redshift & more
Compliance
Alerts & Automation
Uptime Monitoring
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Subscribe to dashboard for daily reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
With flexible Sankey chart
Standard & reverse Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Model comparison report
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Customizability
Custom Dimensions
5-15 for each scope and can't delete them
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Flexible report design
Custom Events
Create a custom event from existing events
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
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