100% independent
Most complete overview
Free expert advice

Compare

Compare Analytics Tools

✕Visit website
✕Visit website
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Analyze user behavior in ways never possible before. Smartlook is a great tool for product teams to analyze user behavior. Get qualitative insights that help you improve your mobile app and website.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Heatmaps
  • Advanced filtering capabilities
  • Behaviour flow reports
  • Session recordings
Cons
  • Integrations
  • Branding method
  • Limited reporting features
  • Limited data retention
  • Limited free version

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
FreeFree
Startup€31 p/m
Business€93 p/m
EnterpriseOn req.
Free trial period
21 days
14 days

Account Management

Trackable Items
30
Unlimited
User Seats
Unlimited
Unlimited

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Smartlook
Data Freshness
15 minutes or more
Realtime
Data Retention
Unlimited and customizable
1 month (Free plan), 3 months (Business plan) and upgradable to 12 months
Unsampled Data
Matomo doesn’t use data sampling
Data Import
Import search keywords or import GA reports
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • HIPAA
  • ePrivacy
Cookieless
Matomo offers cookieless tracking.
Smartlook relies on first-party and third-party cookies.

Alerts & Automation

Uptime Monitoring
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports

Reporting

Trend Reporting
Device Reporting
Device type & browser widgets
Funnel Reporting
Basic funnel reporting
Event-based & retroactive funnels plus anomalies
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Simple new vs. returing widget
Attribution Reporting
Model comparison report
Ecommerce Reporting

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Click, movement & scroll heatmaps
Session Recordings
Record specific pages or only after activity or duration
Tech, location, event & recording-related filters
A/B Testing
User Feedback

Customizability

Custom Dimensions
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Click, page view, text input, click on element
Annotations
On any graph or via API

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Smartlook offers extensive documentation and is accessible by email. They have offices in the EU and USA.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
✕Visit website
✕Visit website

Take our Quiz, get personal recommendations

Finding a web analytics tool can be difficult. Our Analytics Quiz makes that process a breeze. Specify your needs and compare qualified tools instantly.

Get recommendations
Compare list
Close
Get help

Send us a message

Cookie Settings
Close

We want to be transparent about the data we collect and how we use it, so you can best exercise control over your personal data. For more information, please read our Privacy Policy.

We use this information to improve the experience of our site visitors. This includes improving search results, showing more relevant content and promotional materials, better communication, and improved site performance.

Functional
Functional cookies ensure that our website continues to work properly so that you will see the correct information on our website when you return.
Analytics
We use analytical cookies to see how often our website is visited and, for example, which pages work best for us.
Advertising
We use advertising cookies to measure the performance of our advertisements.

Functional cookies have no impact on your privacy, so we do not need to ask your explicit consent. The information from these cookies is stored for a maximum of 90 days. You can always disable cookies yourself or remove them from your device. How you can do this varies per type of internet browser and device.

Accept