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Summary
TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
Pros
  • Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
  • Hosted on European infrastructure
  • Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
  • MFA on all plans
  • Free Tracking Checker audit tool
  • Hosts the GTM server container for you, with a custom-domain CNAME setup
  • Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
  • Order webhooks from the shop back end, next to browser events
  • Server-side bot filter, geo headers and cookie recovery documented
  • Servers in the EEA (Scaleway, France); Dutch-language support
Cons
  • No overage rate published; data stops reaching platforms above the limit unless you upgrade
  • Multi-domain needs Pro or higher
  • SSO and custom SLAs only on Enterprise
  • No refunds
  • Data center locations not listed
  • Price depends on a monthly sessions tier, and only 'from' prices are published
  • Proactive monitoring needs the Performance plan
  • Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
  • Billed annually; prices are shown without VAT information
  • Bot filter does not lower request usage and is rolled out per account

Pricing information

Starting Price
FreeFree
Basic€22 p/m
Pro€57 p/m
Ultimate€127 p/m
EnterpriseOn req.
FreeFree
Starter€49+ p/m, billed annually
Performance€99+ p/m, billed annually
Ultimate€599+ p/m, billed annually
Free trial period
Free plan
Free tier
10,000 requests per month
Not documented
Billed by
Requests per month
Requests per month (plans are priced by monthly sessions tier)

Platform

Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting, plus a Meta CAPI Gateway
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Destinations
Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Shop and CMS apps
Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Account Security
  • Single Sign-on
  • Two-factor Authentication
Not documented

Hosting

Hosting
TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Custom domain
Custom subdomain, all plans
CNAME on your own root domain pointing to projects.trytagging.com
Same-origin serving
Not documented
Not documented
Uptime SLA
Not documented
Not documented
Compliance
  • GDPR
  • ISO 27001
Not documented

Data quality features

Custom script loader
Not documented
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Cookie lifetime extension
Cookie Recovery, all plans; needs the Enhanced Tracking Script
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Bot detection
Not documented
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Geo and device headers
Data Enricher adds city, region, IP address and postal code with one toggle
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Data enrichment
Data Enrichment adds geographic, device and browser fields to server events, all plans
Not documented

Monitoring

Request logs
Not documented
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Monitoring and alerts
Analytics and monitoring dashboard, all plans
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up

Support

Support description
Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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