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Summary
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
Pros
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
Cons
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
Pricing information
Starting Price
| Free | Free |
| Starter | €49+ p/m, billed annually |
| Performance | €99+ p/m, billed annually |
| Ultimate | €599+ p/m, billed annually |
Free trial period
Free tier
Not documented
Billed by
Requests per month (plans are priced by monthly sessions tier)
Platform
Tagging engine
Server-side Google Tag Manager
Product type
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Destinations
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Shop and CMS apps
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Account Security
Not documented
Hosting
Hosting
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Data Center Locations
- European Economic Area (EEA)
Custom domain
CNAME on your own root domain pointing to projects.trytagging.com
Same-origin serving
Not documented
Uptime SLA
Not documented
Compliance
Not documented
Data quality features
Custom script loader
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Cookie lifetime extension
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Bot detection
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Geo and device headers
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Data enrichment
Not documented
Monitoring
Request logs
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Monitoring and alerts
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Support
Support description
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
AdPage